Nike brand standards: typography, color, logo usage, and brand identity / business system.
Team: Greg Hoffman / CD, Mitch Morse & Glenn Geisendorfer / Design
DRIVe logo development for Volvo VIA Arnold Worldwide.
Team: John Kieselhorst / CD, Mitch Morse / AD, Zack Custer / Design
The history of Nike Running, tied to key products & athletes, telling an amazing story that spans over 40 years. With unlimited access to the Nike Archives we were able to represent a fairly complete picture of the history of Nike Running product. Original shoes on display, custom display boxes, and graphic stories inspired by each shoe help the viewer navigate the storyline.
Team: Chuck Eichten / CD, Mitch Morse & Lee Schulz / Design
Courier was a dual screen device that was in development pre-iPad. My involvement started early on with Consumer Journey & brand messaging. Icon and menu design, packaging and UI studies were done as part of the MNML team. Ultimately the project was shelved circa 2008.
Design Team: Scott Wilson, Steve Christopher, Leon Fitzpatrick, Roberto Tagliabue, Mitch Morse
Microsoft Team: J. Allard, Albert Shum, Ray Riley, Jon Harris, Andrew Allen
Keen Utility graphic language developed to launch the Keen Utility footwear line. Developed with an eye towards bold pattern, color and typography that directly communicate industry, work, and utility.
Team: Margret Brown / CD, Mitch Morse AD / Design, Liz McKinnell / Design and INDD scripting
Athlete built, field tested. The Nike mil-spec boots were designed in concert with soldiers in the field. Light, flexible, superior fit. I helped the Nike team dial in the look and feel of the field athlete visual center and retail / digital assets.
Ray Butts / CD, Mitch Morse & Jason Murphy / DD, April Larivee / Design
Designing a poster for each of Nike's "non-athlete" buildings yielded 40+ posters. Each carries the an image of the buildings' namesake and the associated name & a brief history.
Team: Courtney Blommer / CD, Mitch Morse & Zack Custer / Design
Seasonal creative developed for NikeSB retail. Art compliments seasonal photo direction in material and color palette. Windows featured custom LED lighting, lightweight concrete / steel / wood construction. Custom patterning, iconography, and surfaces developed for the campaign were implemented in retail executions. We developed the seasonal guidelines that allow various teams (globally) to implement our design direction.
Team: Kevin Wolahan / CD, Matt Sova / PM, Mitch Morse / AD, Liz McKinnell / Designer
Sample of logos developed for clients large and small.