Nike brand standards: typography, color, logo usage, and brand identity / business system.
Team: Greg Hoffman / CD, Mitch Morse & Glenn Geisendorfer / Design
DRIVe logo development for Volvo VIA Arnold Worldwide.
Team: John Kieselhorst / CD, Mitch Morse / AD, Zack Custer / Design
The history of Nike Running, tied to key products & athletes, telling an amazing story that spans over 40 years. With unlimited access to the Nike Archives we were able to represent a fairly complete picture of the history of Nike Running product. Original shoes on display, custom display boxes, and graphic stories inspired by each shoe help the viewer navigate the storyline.
Team: Chuck Eichten / CD, Mitch Morse & Lee Schulz / Design
Fallon Minneapolis reached out for a bit of help with an alternative look at the Cadillac brand. I took the path of athleticism x luxury. A flexible system allowed for navigation, graphic devices, and a huge leap in aesthetics.
Team: Tom Riddle / CD, Mitch Morse / Design
Seasonal retail creative featuring custom windows, tabletop risers, and footwear pedestals highlighting footwear outsole patterning. Dimensional expressions of the Zoom outsoles in formed, painted, and overtly scaled elements add to the impact.
Team: Kevin Wolahan / CD, Mitch Morse / AD & Design, Liz McKinnell / Design
Seasonal creative developed for NikeSB retail. Art compliments seasonal photo direction in material and color palette. Windows featured custom LED lighting, lightweight concrete / steel / wood construction. Custom patterning, iconography, and surfaces developed for the campaign were implemented in retail executions. We developed the seasonal guidelines that allow various teams (globally) to implement our design direction.
Team: Kevin Wolahan / CD, Matt Sova / PM, Mitch Morse / AD, Liz McKinnell / Designer
I was tasked with a packaging makeover on a startup herbal drink mix company. Case, 4-pack, and individual tetra packs were part of the assignment.
Team: Mitch Morse / Ad & Design
Athlete built, field tested. The Nike mil-spec boots were designed in concert with soldiers in the field. Light, flexible, superior fit. I helped the Nike team dial in the look and feel of the field athlete visual center and retail / digital assets.
Ray Butts / CD, Mitch Morse & Jason Murphy / DD, April Larivee / Design
Art direction of athletes, photographers, stylists, and crew. Location and studio shoots with the best athletes and photographers in the business!
NikeID customization screens & mobile executions. Custom treatment of imagery and product were developed to match campaign video and imagery.
Team: Jeff Weithman / CD, Heather Ciri / PM, Mitch Morse & Greg Maffei / Design & AD
Dealer catalog for Keen's cycling specific products. Double exposure photography, and stylized typography help support the cycling story.
Team: Margret Brown / CD, Mitch Morse / AD & Design, Liz McKinnell / Design & INDD Scripting
Keen Utility graphic language developed to launch the Keen Utility footwear line. Developed with an eye towards bold pattern, color and typography that directly communicate industry, work, and utility.
Team: Margret Brown / CD, Mitch Morse AD / Design, Liz McKinnell / Design and INDD scripting
The ubiquitous shoe box as a vehicle for brand expression. Environmentally sound, expressively honest.
Team: Mitch Morse & John Kieselhorst / CD, Jim Badershall & Yino Wang Design
Courier was a dual screen device that was in development pre-iPad. My involvement started early on with Consumer Journey & brand messaging. Icon and menu design, packaging and UI studies were done as part of the MNML team. Ultimately the project was shelved circa 2008.
Design Team: Scott Wilson, Steve Christopher, Leon Fitzpatrick, Roberto Tagliabue, Mitch Morse
Microsoft Team: J. Allard, Albert Shum, Ray Riley, Jon Harris, Andrew Allen
Sample of logos developed for clients large and small.
Nike Force athletes are all about impact and making things happen with muscle. Developing a visual language that evokes impact and muscle was accomplished through intense images, and shattered visual patterns.
Ray Butts C/d, Mitch Morse Designer
Capturing the story of the 1980 Olympics as it related to Nike, Sebastian Coe & Steve Ovett. Great historic images of Nike athletes and innovators made for a striking installation on the Nike campus.
Team: Mitch Morse / Design, Kevin Rose / Production