Seasonal creative developed for NikeSB retail. Art compliments seasonal photo direction in material and color palette. Windows featured custom LED lighting, lightweight concrete / steel / wood construction. Custom patterning, iconography, and surfaces developed for the campaign were implemented in retail executions. We developed the seasonal guidelines that allow various teams (globally) to implement our design direction.
Team: Kevin Wolahan / CD, Matt Sova / PM, Mitch Morse / AD, Liz McKinnell / Designer